Berjaya Starbucks Coffee Company Sdn Bhd
At Starbucks, talented partners (employees) are groomed with outstanding training and development programmes. Most of the store partners are food service professionals and college students, who share a passion for great coffee and quality customer service. The commitment of its partners is a major reason why Starbucks is recognized as the leading specialty coffee company and the industry benchmark in Malaysia.
Customers love coming back to Starbucks because they know they will receive friendly, attentive service and quality coffee recommendations. Starbucks ensures its baristas are of the most knowledgeable in the coffee industry by providing ongoing learning opportunities through its Coffee Master certification programme and the hosting of its Coffee Ambassador Cup. Other initiatives that help promote coffee education include its Coffee of the Week programme, Coffee by the Press campaign, beverage customization campaign, coffee seminars and regular launches of new whole bean coffees and beverages. Starbucks Malaysia was awarded The BrandLaureate Best Brands Award 2013-2014 under the coffee category for the fourth consecutive year.
In addition, Starbucks Malaysia was awarded two significant awards for its human capital development namely the Gold Award of HR Best Practices in the Malaysia HR Awards 2014 by Malaysian Institute of Human Resource Management and the "Best of the Best" title at the Aon Hewitt Best Employers - Malaysia 2015 Awards.
Starbucks Malaysia was also awarded the Outstanding Entrepreneurship Award at the Asia Pacific Entrepreneurship Awards 2014 and received the Summer Sales Award at Starbucks China & Asia Pacific Marketing & Category Brand Forum held in Hong Kong for being the top sales country for the Starbucks Frappuccino Blended Beverage during the summer campaign.
Starbucks is committed to offering the world's finest coffee while enriching Malaysian's lives one cup at a time.